Featured method note
Automated Prospecting: What the Evidence Changes
A practical guide to automating evidence collection and triage without surrendering contact decisions.
2026-08-28 · Julian Hartwell
Wiza company research notes
New Lead Generation Needs a Learning Budget
2026-08-28 · Julian HartwellTest a new audience or motion with explicit assumptions, limited exposure, reviewable evidence, and a decision to stop, revise, or operationalize.
Read moreWe wasted $18,000 on bad email data before fixing our prospecting
2026-08-27 · Julian HartwellA procurement manager's honest TCO breakdown of email verification accuracy, why cheap email finder tools cost more than they save, how the intent data topics plan fits into an agent-native prospecting workflow, and what "best wiza alternative" really means.
Read moreWhat Should Revenue Operations Teams Evaluate in a Prospect Database? Wiza Review 2025
2026-08-27 · Julian HartwellWe evaluated Wiza against three other sales intelligence platforms. Here's what actually matters in a prospect database — intent data, email verification, and phone number coverage. A RevOps buyer's honest take.
Read moreLead Generation Tracking Should Explain Sales Decisions
2026-08-27 · Julian HartwellTrace source, qualification, ownership, progression, forecast error, and rejection rather than collecting disconnected activity counts.
Read moreHow to Find B2B Buyers: Build Evidence Before Outreach
2026-08-27 · Julian HartwellA practical method for moving from market demand to a named buying role and a timely reason to talk.
Read more36 Hours Before a B2B Email Campaign: What Managed Email Deliverability Taught Me (and Wiza's Role)
2026-08-26 · Julian HartwellA RevOps manager's story about a rushed B2B outreach campaign, how Wiza's email finder and intent topics built a targeted list, and why managed email deliverability saved the send.
Read moreWe Chose Wiza Over a Cheaper Sales Intelligence Tool. Here's What RevOps Teams Should Evaluate in AI Sales Assistants
2026-08-26 · Julian HartwellA cost controller’s honest Wiza review: how we evaluated Wiza pricing, intent topics, the AI email writer, and why a sales dialer wasn’t what we actually needed. Lessons for revenue operations teams evaluating AI sales assistant features.
Read moreDo Not Treat Social Engagement as a Lead
2026-08-26 · Julian HartwellBuild social lead generation by interpreting public participation conservatively, verifying fit, requesting a permissioned next step, and measuring qualifi
Read moreB2B Data Quality Is a Decision-Control Problem
2026-08-26 · Julian HartwellDefine, diagnose, and improve B2B data quality through decision impact, identity, freshness, qualification, deliverability, workflow, and metrics.
Read more